TikTok is one of the most popular social media platforms today, with millions of users around the world. Now, it's taking a step further towards improving user experience and transparency by introducing a new feature that allows users to understand why certain videos appear in their For You feed. This new feature is designed to bring more context to recommended content, helping users get better insights into what TikTok has chosen for them.
The “Why this video” feature works with just one click: all you have to do is tap on the share panel and select the question mark icon there. After clicking on it, you can see reasons why a particular video was recommended to you in your For You feed. According to TikTok representatives, this could help people discover content that they may not have seen before while also giving them more information about why they were recommended something specific to their own interests or preferences.
Moreover, this type of feedback will be beneficial for creators as well since it will give them an idea of how their content reaches different audiences so that they can better tailor future posts and create even more engaging material for their followers in the long run. Finally, understanding what algorithms recommend us may also encourage us to explore other topics and categories we wouldn't usually consider – leading us towards potentially interesting discoveries we otherwise might not have encountered!