TikTok Introduces Series Paywall for Creators to Monetize Exclusive Content

  • 06-06-2023 |
  • Delilah Carrington

TikTok is introducing a new paywall feature, dubbed Series, that allows content creators to monetize their exclusive content. Similar to platforms like OnlyFans, creators can now lock premium videos behind a paywall that fans must purchase access to. Additionally, this new update extends the maximum video length for premium content up to 20 minutes, doubling the current limit for some users.

With Series, creators now have the option to set their premium video prices between $1 and $190. The expansion aims to provide eligible users with an additional revenue stream while offering exclusive content that appeals to dedicated followers. As of now, only users in select regions who are at least 18 years old and have amassed a minimum of 10,000 followers will be able to utilize this feature, provided they also meet certain account and view benchmarks.

Beyond well-established creators, TikTok has also opened applications for the Series program to users with as few as 1,000 followers. However, these applicants must still meet other requirements and showcase exclusive content previously sold on other platforms. Nevertheless, submitting such proof does not guarantee acceptance into the program.

By implementing this paywall feature and allowing longer premium videos on its platform, TikTok is adapting its model in response to growing competition from similar platforms offering monetization options. Consequently, this move will likely contribute to retaining and attracting talented creators eager for opportunities to earn income while sharing exclusive content with their devoted fan base.

In conclusion, TikTok's introduction of Series promises new possibilities for creators seeking monetary rewards from their work and fans looking forward to consuming unique content. As the platform keeps evolving its guidelines and features in response to user needs and changing industry landscapes, both content creators and viewers can expect a more interactive and rewarding TikTok experience.