According to the latest information from Magna, the slowdown in the growth of social media advertising continues. Thus, in the coming year, the growth rate decreased from 18 to 11 percent, which is explained by the fact that the world's largest markets of the leading countries, China and the USA, are approaching the saturation point.
The most recent predictions estimate that global digital advertising revenue, including digital audio, banners, video, search, and social, will be approximately $534 billion, or 65% of all advertising revenue worldwide. The search is the most profitable one and is ahead of even advertising from social networks. Meanwhile, digital video remains the most spectacular and effective advertising.
Recently, there has been a clear trend of consumer abandonment of linear television. First of all, this allows streaming companies such as Netflix to actively grow, which in turn allows them to implement ad-supported tiers. One way or another, soon, regular television will cease to exist, and with it the familiar TV advertising too.
What do you think is the main reason for the slowdown in social media advertising growth? What ad format are you most interested in? Please share your opinion in the comments.