In a move echoing its commitment towards inclusivity and convenience, Instacart, the leading online grocery platform, has announced a significant expansion of its payment features. Now, residents in every U.S. state, including the District of Columbia, can utilize their Electronic Benefits Transfer for Supplemental Nutrition Assistance Program (EBT SNAP) benefits on the platform.
This leap of progress is the culmination of Instacart's pledge made a year ago to make EBT SNAP transactions available on a fully national scale. With this accomplishment, Instacart opens its doors to more than 120 retail banners and over 10,000 stores for online SNAP beneficiaries.
Dani Dudeck, Chief Corporate Affairs Officer at Instacart, voiced his sentiments during the announcement. "Our mission is to create a world where everyone has access to the food they love. Expanding online SNAP acceptance to all 50 states is a step towards modernizing access and connecting more communities to affordable and nutritious foods," Dudeck shared enthusiastically.
Following this inclusive path, Instacart started accommodating EBT SNAP payments back in 2020. The recipients of SNAP benefits now have access to Instacart's full range of offerings. They can order groceries from local retailers for home delivery or pickup. Adding to the sense of affordability and convenience, SNAP participants are provided with a 50% discount on an Instacart+ membership.
In addition, with Instacart+, users get free shipping and pickup on any order over $35, a 5% credit on every order, and reduced service fees on all purchases. By making the convenience of online grocery shopping available to everyone, Instacart is actively ensuring that financial restrictions are no longer a barrier to accessing and enjoying quality food products from varied local retailers.